It has been a great honor and pleasure to be one of the invited teachers at the 6th Summer School at PKU in 15-24 July 2019, organized by the China Media Observatory (CMO) of Università della Svizzera Italiana (USI) in cooperation with School of Journalism and Communication of Peking University (PKU). The European Media and Communication Doctoral Summer School (SuSo), the Europe-China Dialogue: Media and Communication Studies Summer School (ECDSS) has been successfully organized for 5 years, taking place in Beijing (China), Lugano (Switzerland), and Brussels (Belgium).
The 2019 programme had a new format and emphasis that focus more on “scientific training” – the provision of theoretical and methodological guidance for PhD students, postdocs and graduate students who are eager to engage in research at the early stage of their academic career. It aims to bring together scholars from different cultures to shed light on contemporary issues in (and not limited to) media, communication, political economy and cultural studies. As the fast-changing world is reshaped by the digitalization of the media sphere, scholars in Europe and China are facing the same challenges posed by the new information world that is full of misinformation, radical emotions, fragmented knowledge and deep uncertainties. The Summer School provided a platform linking scholars from the two great civilizations in order to foster the generation of new ideas or solutions for a better global communication exchange under the framework of Europe-China Dialogue.